Have you ever seen the social gamer playing through the farm ville, god! That is more than an addiction which I have been through. You scratch your head and heart if you are not able to harvest at the right time, strategize the crops which yield more level scores and the most awesome thing, use a calculator to find out the profit margin out of every harvest. The best out of the entire activity is we are captive, focused and more over show a behavioral trend, which could be related or grouped to categorical insight, which means, without my knowledge, but based on my impulse and reaction during the involvement. What do you think this could lead to; Consumer Gaming Intelligence.
Let’s counter the statistics 1,739,025, followers on the Facebook for Zynga alone, which also is a game changer in the social gaming experience. Any methodology parameter we bring in for the evaluation, they stand at par, engagement model, user experience, tactics and more over the consistency, which keeps the eyeball and the grey matter glued, tingling the stimuli to visit the site more than just once. May be for more statistic we could ask Zynga, including this in this section, would be more of a marketing pitch than trying to drive a point. The insights coming out through the game would be a good inference to a Consumer Gaming intelligence, which is waiting for us to study Consumer Behavior.
Gaming Behavioral Laboratory– Let’s see how we could adopt, when put more science into the technique, gaming studio could be developed which acts as a behavioral lab to draw inferences which are corollary of the shopper behavior. What would make a difference to boast the precision is introducing strategic scenarios, like the real life shopping environment which would allow the excitement among the players and keep the momentum up through their visits and post visits. These scenarios help to gather the behavioral trends in the consumers. Their logic, could interpret decision inputs, expectations and wish list they have, more over how they react in a scenario could give a good input for the strategy formulation.
I don’t say this answer the questions, could we predict consumer behavior, but we could start drawing parallels, which could help us in drawing the behavioral trends. This would bring in more science and to top of all, gaming is the best engagement model in the social media, apart from the done to death contest.
Engagement model Every marketing subject matter expert tests his grey matter to the fullest when it comes to engagement consistency, which is still a Pandora’s Box waiting to be unearthed. There is no science which suggests this should be the tactic for engagement and substantiate through web analytics, which shows spike and plateau. But gaming is one of the applications which increase the visitor frequency on to the site, the beauty is, on the spirit of the game and its level, networks you to people who have one thing common that is gaming. Isn’t that interest for you and your brand to make it a purely global phenomenon, through the social media.
Just having a page or a group wouldn’t make a difference, in your Social Media Strategy, translating your position statement through related applications and games would spike your engagement, and more so we would be able to crack what is called “Consumer Gaming Intelligence”, so what are you waiting for…